One of the mistakes we see most often in photography websites is not focusing the page to the type of ideal client each photographer has.
In case you hadn't noticed, even if you offer a very specific type of service, such as wedding reports in Barcelona, not all couples living in this city will be your ideal clients.
For your web of photography, video or creative is functional, you must focus its content to meet the needs of your ideal client and for this, the first thing you must do is discover who exactly is your buyer person.
You will have to know him to perfection so that in this way, the services that you offer in your web coincide with what your potential client is looking for in that precise moment.
Next we are going to give you some guidelines so that you identify your ideal buyer person or client and in this way you will learn to address only and exclusively him in your web of photography.